Branding and website design for yoga studio and community healing space, North Node
‘Mystical, authentic with a futuristic twist’ - An offbeat and creative approach to branding to redefine what a yoga studio can be for a community of seekers.
CLIENT: Luke Simon
Website: https://www.northnode.space/
Location: Kingston, NY
Design brief:
Create a brand identity and website design for North Node, a space to gather for events, workshops, movement, and healing in Kingston, NY. The focus is on communicating the spirit of coming together IRL. Branding visual should evoke a feeling of earthiness, tactility infused with a futuristic mysticism that feels non-binary. Not feminine nor masculine, or both.
“I wanted to invest in branding; this is a service that’s very subtle. It’s helping people to experience their inner world.. and that’s a little bit tricky to communicate. Visual becomes important to imbue it with meaning and give a vibe and mood. That’s why I chose to work with Kathy at Bright Matters Studio. Because she understands the whole idea of visual language.”
- Luke Simon
Bright Matters Studio
is led by Kathy Suyun Kwon, creative strategist, designer and visual artist. She’s passionate about helping entrepreneurs in the holistic space create brands that emanate magic.
